so much

client love

wonderful words from my clients and colleagues

I’ve heard folks say that ‘no-one cares about your brand the way you do’. They’re wrong – Ritika Arya does.

She’s insanely talented when it comes to integrating content with design in a way that makes your content reach further into the hearts of potential customers.

She’s meticulous, ruthless with timelines and delivering value, and to cap it all, an absolute riot to work with. When I was deep in the weeds of consolidating two websites she simply took over, resuscitated the brand, aligned our sad paperwork, and gave me back nights for peaceful sleep.

Don’t even think about it. Work with her.

Jillian Mooney
BarrUltra, UK

We worked with Ritika on a rebranding effort and had a wonderful experience. She brings in a very clear thought process that aids everyone involved to think clearly as well.

We loved her design philosophy as well as her capacity to make the process collaborative and organised. We would definitely look forward to collaborating with her in the future.

Anshul Khurana
Co-founder at Entitled, on the Sarvam project, India

When someone tells you, ‘right a bit. Left a bit. Down a bit. Bit bigger’, it gets a bit ugh. But not with Ritika. It only highlighted how brilliant she is as a designer. She sees things I’d never ever see. Ritika understood my business and tone of voice, and my LinkedIn banner was in need of tarting up. Big time. Ritika’s 60 minute ‘design dash’ has resulted in me having a LinkedIn banner to be proud of. I also commend her for her patience as I was a 1st time user of Canva. She kept it simple so I could follow perfectly what I needed to do. Not only that, Ritika happily accommodated me with the time difference between the UK and Australia.

Andy Goldman
The Copywriting Physio, UK

Ritika and I had a session via zoom to talk through a marketing flyer I’d come up with for one of my client groups. She was so accommodating time zone wise – I wondered how it would work given we are on opposites sides of the world Ritika’s advice was bold and punchy, the flyer looks so good and I have loads of tips on what to consider in future. I would highly recommend working with Ritika on your design needs. Her website is cool also! And, her new guide for what to look for when hiring a graphic designer is so useful.

Sarah Burgess
LinkedIn & career coach, UK

I have loved working with Ritika and watch her develop as a designer and person. During her five years with magenta, Ritika has injected her innate understanding of international best practice in design thinking. She makes visual sense of complex ideas, making them accessible. She is a creative thinker who instils rigour and a systematic approach to her projects, always delivered with a smile.

Munni Trivedi
Co-founder at magenta, India

Ritika has been an approachable mentor and is an expert in her field. She is willing to help and share her knowledge and skills. She has helped me hone my communication design skills by giving me valuable feedback on my work. A fine collaborator, she is always open to new ideas and suggestions. By giving me the opportunity to lead the company’s social media campaigns, Ritika pushed me out of my comfort zone, making my learning experience more enriching. I have had a wonderful time working with her and have built a great relationship. If you are looking for an enthusiastic mentor who will go the extra mile, Ritika is the one!

Shriya Maru
UX designer, Canada

Ritika was the first senior designer I worked with when I was starting my career in the design industry. She was a fantastic mentor with a lot of patience and a great eye for detailing. I am happy to have got an opportunity to work with her on several projects. I’ve always learnt something new from her in every project. Wishing to work with her again soon.

Shruti Dhanuka
Communication designer, India

I recently worked with Ritika on a redesign of my website and the entire process could not have run more smoothly. Ritika was organised, delivered what she promised in the agreed time frame, and was very collaborative in her approach to completing the project.

I found Ritika to be knowledgeable, supportive and professional in her approach to how she got things done. I recommend her to anyone who values quality service and wants to work with someone who makes the subject matter and process easy to understand.

Lorraine Sebastian
HR leader, Australia

Over the past 30 years I’ve had the chance to work with some exceptional creative directors. Ritika ranks in the top tier both in terms of design thinking and her work style. She was our CD at teammagenta for 5 years. She’s a problem solver and collaborator with a brilliant attitude: No BS; hard working; efficient; great at taking feedback; a team player; good with clients. I was always confident that with her on the team we’d deliver work that met the client’s brief and be a worthy portfolio contender. Highly recommended and still a part of the extended teammagenta family.

Mark Hannant
Co-founder at magenta, India and UK

Ritika’s design leadership provided us with a simply beautiful and strategic industry playbook that can be built upon for years to come. As a true partner in the work, she presented design recommendations that considered both business and end user needs with an eye toward the future.

I look forward to our continued collaboration!

Catherine Day McGowin
On the Open Assembly playbook, US

Ritika is an organized and expert designer who was such a pleasure to work with. She and I were part of a group who collaborated to create a Playbook for leaders looking to implement open talent and open innovation into their organizations, as part of a marketing initiative spearheaded by Open Assembly and Team Magenta. I was thoroughly impressed with Ritika’s insights from a design perspective, specifically, how we could organize and format the text to keep the reader engaged throughout this lengthy document and what digital elements we should include to give it a modern and interactive look and feel. The final design blew me away. We got a ton of great feedback from our think tank community on how professional and legitimate the final product came out. It was something tangible that made them proud to be part of the collective. It instilled motivation in them to further our larger, shared missions as active contributors. I attribute much of that to Ritika’s industry insight and design expertise. I will refer anyone I know to her who is looking for her skillsets, and it is my sincere hope that we’ll have plenty of opportunities to collaborate again.

Ashley Ryall
Thought leadership partner, US

Ritika is more than just a designer with impeccable skill, taste and sophistication: she gets storytelling. Even as the writer on the team, I often relied on Ritika’s experience and guidance to weave a narrative. She takes time to understand the content for herself instead of leaving that entirely to editorial. This is what makes her one of the best designers to collaborate with. To top this all, Ritika is also an administrator with unmatched attention to detail and organisational prowess.

Ritika has been fundamental to my growth as a business writer, and anyone who works with her is guaranteed communications assets that delight and spur action — in great style.

Payal Morankar
Business and creative writer, Singapore

Ritika is a pleasure to work with. She is knowledgeable, articulate, and a pleasure to work with. We’ve worked together for over five years on large-scale communications projects, and I can say with confidence that Ritika brings integrity, pace, and strategic intelligence to her designs.

Ritika is innovative, organized as well as helpful–and she’s always open to ideas and suggestions. She has made me improve in many professional areas and taught me about leadership skills. As a team member or leader, Ritika earns my highest recommendation.

Needhi Bharmani
Head of client services at magenta, India